Making your home business exclusive in the eyes of your customers is a key to success. It’s tough enough being in the online, affiliate and network marketing niches, more difficult yet if you’re a small operation, maybe running completely out of your home, trying to compete other online marketers who are selling similar products.
However, if you truly believe in your products, whatever they may be, then it’s important that you don’t become discouraged. By incorporating a few steps into your business practices, you can make your business and products very exclusive because of how you position yourself and what you can personally offer anyone who buys from you. Here’s how you do it.
Small = Exclusive
You have an instant advantage over larger marketing operations: you can say you’re exclusive and mean it. Your customers don’t need to know that you’re only exclusive because you don’t have the capabilities to be any bigger at this point. Use your smaller size to your advantage.
If you pitch it through your marketing just right, it can appear that you only have a limited number of customers and training clients purely because each one is given so much love and attention. The air of exclusivity is used by the biggest, most luxurious brands in the world; pitch your products and services in this way, and no one will think that it’s just because you’re small.
Extra Mile Packaging
When it comes to a marketing online, the packaging is everything. If a product has next level, forward-thinking packaging, then people take for granted that it’s one of the better products on the market.
Just because you are representing a digital training program doesn’t mean you aren’t concerned with packaging either, it just takes a different form that a physical product would. As such, investing in top-quality packaging will be one of the best things you can do for the products and services you represent.
With digital products, the packaging that gets people to buy usually comes in the form of add on bonuses. Especially in the early days of your business, you have the time to offer things like coaching calls, private training sites, etc. to provide an added incentive to buy from you. This is how you package an offer that people want to buy when marketing online digital products. This will make you exclusive from others offering similar or even the same affiliate product.
And, if you are working with physical products that you’ve developed, instead of developing your packaging yourself, work with a company like SmashBrand, and get a design that would look just at home at some of the world’s largest brands as it does yours. It’s an easy route to credibility.
Stay True To Your Branding
We say, ‘stay true to your branding,’ but what we should say first is, ‘make sure you have your branding watertight.’ If you don’t have solid branding, then your company is already finished: it is everything, especially when it comes to products.
You need your products to stand for something, and then stay true to that message or ambition. If you’re continually jumping around with messages, or you’re compromising what you’re supposed to represent, then your customers won’t know who you are or what you represent. Every big company in the world stays true to themselves; so should you.
Become a Marketing Thought Leader
Your marketing is going to be one of the best resources you have when it comes to convincing people you’re a business they can trust. And just as big as that is…you. You need to know your products – all products in your field, not just your own – inside out. Write blogs, become a commentator, and let people know that when it comes to your product niche, you’re the expert voice.
You’ll be facing a sea of opposition from marketers who are bigger and more experienced than you, especially if you’re just getting your business off the ground. Take the tips above, and you’ll be on the way to leveling the playing field.