There’s something truly incredible about hitting publish on a blog post and watching the views roll in from your readers. As a blogger, it’s likely that you keep up with rankings and other forms of ways to see how well your blog is doing.
You may have been wondering why your stats aren’t as good as other blogs, and even though you feel like you’re putting in all of the effort you can that you’re not getting anywhere with it. It’s likely that you’re making small mistakes that are preventing you from being up there with the top bloggers.
Here are 4 of mistakes that you’re making with your blog and how to fix them.
Pretty much the most important part of your blog is the content that you’re publishing. While it’s great to be able to come home after a long day and have a rant on your blog, it’s not useful to many people unless you’re a celebrity that people like reading about.
You need to make sure that the content you’re uploading on your blog is useful to people in some way, and that they are leaving your site having learned something new. Think about the niche of your blog and begin posting content that’s useful for the target audience of that niche. For example, if you have a business blog, post useful information that business owners can learn from and apply to their businesses.
Another great way of getting readers in is to offer them something for free. Many bloggers use free downloadable items like charts and tables which can help their readers in some way. If this can apply to you, use it! It’s also a fabulous way of getting subscribers too!
Search Engine Optimisation
Search engine optimisation or SEO is a crucial part of running a successful blog. This is because it makes it easier for readers and people looking for information to find your blog in the first place.
The better your use of SEO is, the higher you will appear on search engine results, so make sure that you’re well versed in SEO. Take a look at these 10 SEO mistakes to see if there is any way that you can improve on what you’re doing. You will notice an immediate improvement in your blog.
The Use Of Social Media
Social media is a very powerful tool in all aspects of life, but for bloggers it’s a haven for gaining readers and followers of your blog. Make sure that you’re joining groups and boards that can help contribute towards the followers on your site.
For example, Pinterest offer group boards where you’re able to share your pins. If it’s run by a blogger, it’s likely that you will be asked to repin something in exchange for visibility on your pins and your blog.
Each social media platform has a different algorithm, and if they are used correctly they can dramatically improve the readers that you gain, and also the followers on each platform. Learn the algorithms of social media and use it to your full advantage, you will soon notice the difference in your stats!
Backlinks are a bloggers best friend. It’s likely that over the course of the time that you’ve been blogging that you’ve made a friend that blogs too. Wherever possible, link to their blog and ask them to do the same to you. The more backlinks that lead to your blog, the higher that your domain will rank in search engine results.
It’s also likely that you will receive emails from companies interested in publishing guest posts on your blog. Make sure that wherever appropriate that you accept them. They usually link to an article of yours and also share with their followers too.
The more this happens, the better your stats. Another top tip that you should be doing as a blogger is recording your stats. They will vary from month to month because of popularity of subjects, how much you’re contributing content, and also time of the year. In the summer people are less likely to be sat indoors reading blogs.
Apply these fixes to your blog and you will soon see your stats begin to rise. Don’t forget that a successful content site takes time, patience, and also dedication. Are there any other mistakes that should be on this list? Please feel free to add them in the comments section.