If you want online success, you must stay ahead of affiliate marketing trends. Whenever we enter a New Year, it gives us time to reflect on the year that has passed, as well as looking forward to the 12 months that lie ahead. We try to predict the trends we are going to see throughout the year, so we can make sure that our business is ahead of the game. With that in mind, let’s take a look at some of the affiliate marketing trends experts are expecting to see throughout 2018.
Increased regulatory scrutiny – Let’s start with one of the affiliate marketing trends that most people are probably expecting. There are a number of regulatory organizations that are constantly watching what brands are doing to make sure they are adhering to the legislation in place.
A number of brands have found themselves in hot water because they have not disclosed paid endorsements. This is something we are only going to see more and more of over the years.
This is why it is a good idea to align with a company that can ensure you’re adhering to the rules and regulations like Hello World. Quite simply, affiliates and marketers are going to find themselves being forced to change with the times or paying a hefty fine.
Cross-device tracking – You don’t need to be told again that mobile Internet is booming. Users are utilising numerous devices to browse the web. However, affiliate marketing technology doesn’t seem to have caught up with this yet. We’re likely to see some significant tech advancements throughout 2018 that will make cross-device tracking much easier.
Affiliate marketing will go niche – Many experts are predicting that one of the big affiliate marketing trends is going to go niche in 2018, so this is a big one to lookout for. We’re going to see less people focus on volume, as marketers realise that a small number of affiliates that are credible and have a high level of authority are better. Marketers will be targeting specific niches, establishing their dominance, and moving onto the next niche, rather than simply casting their net as wide as possible.
Improved reporting – Better reporting is another of the affiliate marketing trends we are going to see throughout the year. At present, a lot of the existing affiliate programs are still relatively simple. They don’t contain a large quantity of data for marketers or the user. Although it will take some time, there is definitely going to be a shift towards an approach that is more analytical and data-led.
Affiliate marketing will be more appreciated as a SEO tool – Affiliate marketing is already recognised as a vital tool for SEO. However, the worth of this is going to increase more and more throughout 2018, as business owners recognise that this is an effective way of increasing their website’s search engine influence while also bringing in referral traffic.
So there you have it: a look at some of the affiliate marketing trends that are set to make waves in 2018. Will you be embracing any of the trends that have been mentioned above? Perhaps you already have?