When it comes to boosting your business, you must be able to attract new customers, but you don’t always know how. You may be great at connecting with your customers online, but you have to find them first.
If you’ve exhausted your usual online avenues, like Facebook, you may want to try out a few of the other social media outlets, like Twitter, Instagram or Snapchat, just to name a few, to see if you can find the right kind of customers there. But, how do you know where to look? If you want to attract loyal customers to your business, here are five different methods that you may not have tried out.
You may have spotted banner ads online before and thought they were only for big companies, but that’s not true. Banner advertising can be for everyone. There are different ways that you can run your own ads, and Google is just one company that offers the option to do that.
Buying media, or display advertising, is one way that you can entice new customers to your website or a specific landing page. Then, when they’re there, it’s down to your site to convert them. Most affiliate marketing partners will supply you with banners to use on your blog or website.
Banners are great because they are non threatening to visitors. There is no pressure to explore them if they don’t present an answer to your visitor’s pain point when it comes to their business. If it does, they’ll click.
Then you’ve also got paid search options to consider. If you’ve not tried out ppc marketing yet but you are working on your own SEO efforts, it could be a way to boost what you’re doing. You may also find that you can attract customers that you would have never discovered before.
Again, as with media buying, you’re going to want to make sure that your website can convert the traffic that ppc sends. Test different banners, funnels and methods for delivering content on your website to see what is converting your traffic the best and then maximize that you scaling up your advertising once you know you have a high converting website.
You’ve also got the option to work with affiliates too. As a brand or business, you can utilize publishers to send you new customers. Effectively, they will be sending your sales from their customer base. This could mean that you work with cashback sites or voucher sites, or even bloggers and bigger news website. Either way, they can send you new customers in a range of different ways.
At the same time, you may also want to think about working directly with bloggers. Although you can work with them as a part of your affiliate strategy, bloggers can be a great way to help you attract new customers in a few different ways.
First off, guest posting and getting links placed on different blogs can be great for your SEO. But, you can also get great publicity by working with bloggers directly to promote your product or service.
Lastly, there’s also a range of different sponsorship options for you to consider focusing on online. When it comes to sponsorship, you can look at advertising in their way on a range of different sites. Not only can you sponsor content on blogs and websites, but you can also sponsor as a form of advertising.
Buying up space this way is a great way to gain publicity and attract new customers. But, that’s not all, you may also want to think about sponsoring online events that can also gain you the same levels of traction too.
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