Black hat SEO techniques used to be all the rage for businesses. Nobody wanted to spend the time and money creating value with White hat, honest SEO techniques.
“In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.”
While this may have catapulted their sites to number 1 in the short term, it offered no value to anybody in the long term. In fact, the search engine’s algorithms quickly changed. Businesses who used these techniques were penalized.
These days, businesses must use White hat techniques. They must offer value to their customers, and make their site as valuable as possible if they want to improve their SEO. It’s more of a long term process now – Black hat SEO techniques are never going to cut it!
The search engines are always finding ways to thwart blackhat attempts. If you’re still going to attempt to use them after reading this, please rethink that decision!
The best approach to take is the honest, long term approach. Offer value to your customers and think of them before you do anything. Then you’ll have a strong SEO campaign. Confused about SEO? This page could be of use to you.
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So, forget the Black hat techniques and make sure you are providing valuable content to your visitors, which is what will drive the rankings for your site up naturally. Create content that is informative and makes visitors to your site want to return and engage. If you are interested in how you can create content that will naturally rank with the search engines, click on the link below and get the free special report.