Creative lead generation is, without doubt, one of the most important parts of your marketing scheme. While it’s important to engage with influencers and show off your company’s knowledge through blogs, none of it matters unless you’re reaching out to potential clients.
And it’s where many marketing schemes are failing. So many are boring their customers, and driving away potential ones. To stand out and to get those leads, you need to be different. The best way to do this is to be creative. Offer something that your competitors aren’t.
Give your readers something valuable. Give them real incentive and reason to unlock gated content. Here are a few tips on how you can do this – and if you’ve got any other ideas, do leave them in the comment section.
Well written and designed content
If you’re not a writer, don’t write. While it might sound harsh, it’s the truth. People won’t want to give away their email addresses and contact details for something that’s been poorly written and is hard to understand.
Invest in a good writer who can help you craft something of amazing quality. Then, get a talented designer to create it. So many companies are spewing out bad content on a regular basis, so yours needs to stand out. If you get it designed well, it’ll look professional and reflect incredibly well on you and your business.
Likewise, host these assets on a professional looking, easy to use website. Web design is such a vital part of your marketing strategy, and it should be when it comes to hosting gated content. People won’t want to leave their details on a site that looks fake or suspicious.
Experiment with different types of content
White papers have been done to death recently, and unless you’re offering something brand new, it’s probably not worth doing one. Instead, look at research reports packed full of infographics and diagrams. The more visuals you can include – the better.
People don’t have long to spend on reading content, so they want the most valuable insights in the shortest amount of time. Likewise, use infographics to advertise the content, so people can get a good taste of what’s to come.
Short blogs such as this one and podcasts are good for creative lead generation as well. They’re different and offer content in an easily digestible way. Plus, they’re good for building up a dedicated follower base.
Host events and webinars
The best way to show off your business and its skills to potential clients, is to talk to them. Events are a avenue for creative lead generation, as you’ll be able to meet people face to face, and discuss their issues and how you can help solve them. This personal touch goes a long way in generating trust and loyalty. However, events are hard to put on and can cost a lot in terms of time, resource and money.
If an event isn’t feasible, then look at putting on a webinar. You get a very similar result, yet it’s much easier to put on. This article will give you some great tips into how to put on a webinar, without spending much money. And, if you are looking for a user friendly webinar platform, click the link below for more information.