How to connect with potential customers is always a concern. In today’s digital age, it’s so easy to believe that the only option you have for connecting with your customers is to do so via social media. Now, using social media should definitely be a part of your marketing plan. It’s certainly a productive way to connect with your customers, and fast.
But it’s not the only way. And it shouldn’t be the sole feature in your marketing strategy. When you want to connect with your customers, you do have a range of options, most of which can also be done online. So while you should carry on with your social efforts, you should also look to add additional ways to them.
Create Killer Content
First of all, you’re definitely going to want to utilize your site a lot more to connect with your customers. Whether you want to create amazing content for your website, or start a blog and do it there, you’ll definitely be able to engage with your consumers more.
Not only are you giving them something of value, but you’re also going to encourage them to comment. And when they’re commenting, they’re giving you valuable feedback that you can apply to the relevant areas of your business.
Have A Live Chat
Next, another idea for an addition to your website could be a live chat feature. This is often seen as being more customer service related, and in some ways it always will be. But, anything that lets you communicate directly with your customers is always going to be an invaluable way to connect. Again, you can get great feedback in this way, and even help with immediate queries that can then go on to influence their buying decision.
Do Some PR
You could also think about channeling some efforts into your PR. It’s easy to forget about your online PR when you’re working on social media, because in a way, it’s its own version of online PR. But it’s not the only thing you can do to reach out and connect to your customer. With something such as the king kong SEO agency reviews, you can tell your own story. Then, you’re able to connect with your customers on a deeper level and harness their visions of you.
Hold An Event
Or why not host your own event? Whether you choose to do this as an online event, or something in the real world, events are a great way to get to know your customers more. You can offer discounts and have a promotional evening, just to celebrate them. And when you do this offline, you’re often able to connect with your customers in real life and put a face to a name too. Webinars are great for that if you want to stay strictly online.
Use Your Analytics
Finally, you should always think about utilizing your analytics a little more. Because while your customers are on your site, they’re leaving you little clues as to what they want, what they like, and what they want more of – based on the pages and products they visit. So by using your analytics, you can tailor your website more to what they want, which will allow you to connect with them better.