Affiliate marketers are always on the lookout for lead generation tips that will increase traffic to their offers. If you’re trying to make money selling other people’s products, chances are you are competing with thousands of other affiliates.
Just like with every business, you will need to find a way to stand out from the crowd and be noticed by potential buyers before they would buy through another affiliate. There are several successful and unique ways of generating leads and creating a list of ready buyers who will jump on your offer and take your word for granted when it comes to recommending a new product.
Below, you will find some some lead generation tips for your affiliate marketing business.
1. Utilize Social Media
If you have a personal Facebook account, it is time to set up a social media profile that is relevant to your business. Use YouTube, Google Plus, Twitter, Instagram, Facebook, and LinkedIn to connect with your target audience.
Share your reviews, updates, and offers on social media, and create a follower base that is interested in what you have to offer. You can even use targeted paid advertising on social media to generate leads.
Some social media sites allow you to integrate lead capture scripts in certain pages, and this way you can get people to sign up for your updates and newsletters without them visiting your website. This allows you to create a mass mailing to your subscriber whenever you have a new offer available.
2. Create a Blog
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Obviously, since you’re reading this on my blog, you’ll understand why I included having one on a list of lead generation tips. You need to show people that you know what you are talking about. Most affiliate marketers simply copy and paste the description of the product and training program they are looking to sell for a commission, without doing their research.
Don’t make this mistake. Find out more about the benefits of the product or service for your target customer, and talk about them on your blog. If you show your expertise, visitors are more likely to trust you. I personally
Blogging can be a great source of traffic and subscribers and one of my top lead generation tips. You can get people to sign up for updates, or offer a free download in exchange for their email address. You can send them notification about your new posts and product reviews, turning them into repeat customers, maximizing the return on your investments.
3. Use YouTube Reviews
Today, most people have no time and energy to read long product reviews. If you have a web camera and can create short, informative videos focusing on the benefits of the product or service you are promoting, they are likely to choose checking it out rather than reading a long article.
Always give your audience an option to view the video on your blog, by embedding the code in your post. Ask people to comment and share the page, so you can get more customer engagement.
If you don’t have experience in creating promotional review videos, you can get in touch with RoboWP digital marketing to see how you can make them engaging, promote videos through social media, and use search engine optimization to boost your traffic. Videos can go viral, if you know how to engage with the audience. Talk to experts to learn more about the opportunities that lie in video promotions.
4. Build a Mailing List
Getting visitors as an affiliate might get you one or two sales, but if you don’t build a mailing list, you will lose out on future sales opportunities. Always collect the details of people buying from you before you redirect them to the merchant’s link. If you don’t do this, only the business owner will have the chance to contact them in the future, and they will end up selling future products and upgrades to them directly.
You can build a mailing list on your blog, on your website, and on social media accounts. Make sure that you create list segments, and present different offers to people who signed up through social media, your blog, and those who have already bought something through you.
If you remember nothing else about one of the most important lead generation tips, remember this: “If you don’t have a list, you don’t have a business.”
5. Find Out about Offers Before Others
Affiliates who stay ahead of the game win the greatest rewards. If you get an exclusive notification about a product launch, you should start promoting straight away. You need to write anticipation blog posts and share videos.
You should send out updates to your social media followers and those on your mailing list. This way, you can be the first to tell them about the new release, and they will trust you as a well-informed marketer.
If you create excitement and anticipation in the marketplace about a new product, you are likely to get people to buy through your link.
6. Create Webinars
Webinar marketing is often underestimated by affiliates. They don’t focus on personal branding and creating trust. In fact, your customers will not decide based on how good a deal you offer, but your personality.
The reason this makes the list of lead generation tips is simple. All the top earners are doing webinars, because it allows them to make connection with a large number of potential customers in a short period of time.
If you can help attendees understand how the product or program works, you are able to add value. If you can answer questions and hold training webinars for free, they will trust your recommendations. After all, people don’t buy from companies; they buy from people.
7. Offer Bonuses
It is important that you offer irresistible bonuses that your customers can’t refuse. Providing bonuses is also a way of getting your buyers’ email address. If you have a training program, webinar recording, free guide, or even eBook to offer to people who purchase from you, do it. This way, you can give them a reason why they should buy through you and not another affiliate promoting the same offer.
Lead generation in affiliate marketing is a challenging task. You need to be patient, and often you will need a professional web design to create engaging landing pages.
Make sure that you capture the name and email address of all your customers, as you can promote to them in the future without having to spend further dollars on obtaining their details. Make your money go further, and work smarter instead of harder. Stand out from the crowd, make personal connections, and keep your audience interested in your future offers.