Webinars are an excellent tool. They give you a great way to reach your audience and build relationships, while also getting a chance to educate and promote your services. The biggest advantage of hosting a webinar is that it gives you a chance to communicate in real time as well as recording footage for later use.
All you need to get started is an internet connection and a webcam, which most of us now have anyway. But, to make your webinar successful, you need to make sure it’s engaging and exciting.
Anyone can speak to a camera, but not everyone can capture their audience and hold their attention. Here’s a look at what you can do to make your webinars successful.
Speak to Your Audience
To host a successful webinar, you need to hold the attention and interest of your audience. You won’t do this if you are just reading notes into the camera in a monotone voice. Speak to them like you would if they were in the room with you. Remember, you are speaking to real people. It can be hard to get used to, so why not film yourself practicing first?
Use the format to your advantage. Ask your audience questions, reply to comments they send in the chat window. Say hi to them. Speak directly and be interactive. Use the web to host a poll while you talk, viewing the results in real time.
Your body language is always important. Think about your stance. Will you be sitting behind a desk? Or stood up? Sitting can look more natural and gives you greater control over what you send to your group. But, that doesn’t mean you need to sit still and stare into the camera. Again, practising will help you seem more natural.
Asking questions is a wonderful way of making sure your audience get the most out of your webinar and stay engaged all of the way through. At the end of each segment, throw out some questions. Ask if they’ve understood everything, if they want to know more about your seo service or if there’s anything they want to explain further?
A chat window allows your audience to type messages as you speak. So, when it comes to answering questions, you need to decide how. You could answer them as they come in, interrupting your flow. Or, save them all for a convenient time. Just make sure you do respond to make your audience feel involved and important.
Graphics and slides are a great way to reinforce what you are saying. Use them to show extra bits of information. Just make sure your graphics are cool, easy to read and enjoyable.
Know Your Stuff
If you don’t seem to know what you are talking about, people will lose interest quickly. Make sure you’ve revised your notes and materials before you start so you do not have to continually stop to check figures.
Have some fun with it. Your audience will be able to tell if you are having a good time, this will automatically make them more interested in what you’ve got to say.
Webinars are a fun way to communicate with your audience. Try some of these tips and experiment with some new ideas to find a combination that works for you.
Doing a professional webinar takes a certain skill set. You can spend a lot of time trying to learn everything on your own through trial and error, or you can conduct a professional webinar right from your first one. Kate McShea, a top earner in the online marketing industry has put together a step by step training called the 60 Minute Enrollment Method, where she teaches you everything you need to know about conducting a webinar that converts attendees to customers. Click on the link below to see Kate put on her own webinar training on the subject.