Getting customers has to be the number one objective for any business, but especially for online marketers. Over the past five (or maybe seven) years, the cornerstones of marketing that have stood tall for half a century have started to crumble.
You see, not so long ago, marketing used to be all about broadcasting your brand in every way imaginable. It was about shouting loud enough in every direction that you would grace an interested ear. It was a matter of fishing far and wide in the hope of landing a catch.
Today though, marketing is all about getting customers to come to you, especially online. It is about using certain tips, tricks and strategies to lure them in. After all, the age of search engines is here, and that means your customers are already searching for you.
All you have to do is make sure you are found, which is exactly what we are going to help you with.
Build Trust With A Blog
Whether you are one for statistics or not is irrelevant, because the fact businesses with a blog garner almost 80% more traffic than their blog-less competitors speaks volumes. There is something about good content that will have even the best inbound marketing agencies nodding enthusiastically, including celebrated agency Sticky.
The reason good content and blogging works is it creates trust, value and credibility. That is what audiences want in this age of digital distrust.
SEO Works Magic
Only seven percent of internet users go straight to a site. So, getting customers sometimes comes in an indirect way. Everyone else starts their online journey at a search engine, which is why you need to make sure your website is properly geared up for search engine attention with better SEO.
The more Google-friendly you can get your site and your content the better your chances of being found on the likes of, well, Google. We’ll leave you with a little shower thought: when was the last time you went onto page two or three of a search engine? Exactly.
Social Media Serves You
Social media has taken over people’s social lives with the same fury as wildfire during a drought, and it has transformed businesses too. To put it in layman’s terms, well over two billion people have social media accounts.
What’s more, the average usage is around two and half hours a day. What does this mean? You have a seriously good opportunity for getting customers to the shores of your business. Period. Master one social media platform at a time, but don’t ignore
Use Landing Pages Better
What is great about a landing page is its ability to convert a passerby into a customer. When they are used correctly, by which we mean used to promote premium content from that website, they have been proven to convert genuine leads and, better yet, sales.
That isn’t all. The other thing worth mentioning is that 60% of all website clicks now lead to a landing page. That means it is time you started operating in this realm better. There is no better platform for creating attractive and highly effective landing pages than Clickfunnels.
In my opinion, if you’re serious about creating income online, the two tools that are absolute must haves are Clickfunnels and an auto-responder such as Aweber or GVO. If you don’t have those to market with and set yourself apart from everyone else promoting the same affiliate opportunities, then you are really going to struggle to attract customers and create any serious income.
People Want Social Proof
Say you want the most delicious hot dog in Times Square. Would you choose the vendors without customers or the one vendor that has a queue? Exactly.
You follow the crowd because you trust social proof. That is why it’s so important to have customer reviews on your website. They generate that much-needed trust we mentioned earlier. In fact, they improve trust by almost ninety percent.
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