Connecting with customers correctly is one of the biggest responsibilities of an online business owner, and one of the most challenging. It goes hand in hand with the responsibility of making your customers happy. With today’s technology-filled world this has never been easier to do. Making customers happy, isn’t just about building an excellent advertising campaign, it’s about reaching into the community and connecting with people.
When creating your marketing campaign make sure you involve technology as much as possible in order to connect with customers correctly. Online marketing and physical marketing come hand in hand these days; anything you design for posters or banners to be used at business shows can be repurposed as online adverts. The only difference would be that you need to utilize the use of SEO keywords rather than just a snappy slogan. Search Engine Optimization means the use of keyword phrases to affect the visibility of your website on search engines.
You can create your marketing plan yourself, or you can enlist the help of a specialist company. An E-web digital marketing agency will be able to make you stand out on search engines and will be able to make your marketing target a wider audience.
Writing blogs is a great way of interacting with your potential customers. You give them more of an idea of who you are as a company. You don’t have to put yourself on the website, but it gives the company a personality. It also helps to build trust with people; if you are a company dedicated to making the world a greener place and then blog about the benefits of deforestation, no one is going to trust your word.
At the same time, blogging allows you to widen your readership. You will find that people just come to your site for the blogs, but eventually when they have a situation where they need a Wind Turbine Manufacturer, they will know where to go.
Every man and his dog has some form of social media these days, so it would be foolish if you didn’t use that to benefit your company. Even if you just use it to share your new blogs, you are more likely to receive a comment on Facebook or Twitter, than you would on your blog site. People are geared towards expressing their opinion on social media, so express them back. And make sure you reply to people’s comments, good and bad – interacting with your audience is one of the smartest moves you can make. Just remember that you are representing your company, so you might not always want to post your personal opinions.
Webinars and Lectures
To help connect to your customers, take the product to them. Webinars can be used to give detailed instructions, teach an understanding and to promote the area your company is involved in. You can have them free on your site, or to buy. You can also get in touch with local colleges or schools and offer to deliver a lecture in business management, Wind Turbine Manufacturing, or whichever area you specialize in. You never know how many budding entrepreneurs are going to be in that audience.