Developing or discovering lead generation tools that work should be one of your top priorities. Finding new clients is the key to an online marketers success as they are the lifeblood of your business. With them by your side, it’s possible to maintain and increase sales and revenue while expanding into new markets.
The issue most online marketers have is connecting with customers in the first instance. Never has it been easier to appeal to a wide range of people, but that brings hurdles such as originality. Consumers and clients won’t connect with your marketing plan unless it is unique, exclusive and exceptional. Below, there are three lead generation tools that can help any online marketer freshen up a stale strategy.
People trust reputable sources, and the most respectable are the leaders of the industry. Now, you might not actually be in the top 1% but that doesn’t matter because perception is nine-tenths of the law. Businesses that portray themselves as leaders often lure new clientele into a conversion as the allure of the package is too hard to resist.
By setting up a workshop, you are telling the people who enrol that you are an expert who will provide quality tips and advice. Then, the attendees will spread the word by telling their friends, colleagues and contacts. As always, make sure you exude confidence, so, at least when you’re starting out, practice your presentation ahead of time.
There are a number of great platforms for hosting online meetings, so it’s never been easier to train, even worldwide. You just need to find one that fits your budget and delivers the features you need to be successful hosting online training events.
Video content is taking over as the king of, rapidly replacing the written word. So, using YouTube might not seem like an original idea, but it’s still one of the most powerful lead generation tools you can employ. After all, billions of people stop by on a daily basis.
Still, the ‘Tube is a 3D piece of software, and that allows marketers to get creative. A show, especially a live one, not only plays on psychological trends, but it keeps up with the new ones.
Today, people want nothing more than to log onto to YouTube and Facebook Live, and a show gives them the opportunity. Also, a video is a perfect place for sneaky SEO. Adam White, the founder of seojet.net, says that most websites get stuck on page 2 of Google because they don’t do enough to build brand trust in their link building. Thanks to a video that isn’t an issue as the info is generally trusted and accepted by the viewer.
The idea of giving away your time and expertise for free appears ridiculous at first. Why waste time and energy when you could get paid? But, this is one of the best lead generation tools you can employ because of the mentality and psychology behind giving free value. Consumers in general always have and will love the people who they feel go the extra mile.
After all, they are good to their base so it’s well worth staying loyal. Marketing is no different, especially in an age when certain online marketers are trying to charge for services that should be free.
Offering a free trial, 30 minute coaching call, or helpful e-book for example, are successful ways to provide value and connect to people online. To go one step further, you could offer an extended trial version with a promotional offer at the end. The bottom line might not be perfect, but the people will remember it for a long time. The free affiliate bootcamp offered below is a great example of providing value at no cost and I urge you to check it out.
Remember that securing a conversion is about standing out from the crowd and these lead generation tools can help you do just that.