If you are selling a product online, your website or landing page is one of the keys to your success. We all know that pretty much everything runs through the internet in this day and age. No matter what you’re looking to buy, you can get in on the internet.
If you don’t have your website up and running just yet, maybe because you’re an affiliate utilizing the links from the company you’re representing, you should seriously consider getting online to make sure your brand (you) grows and grows. But what is it that customers want from a website? Well, many things.
Customers are the most picky people you’ll ever come across, so trying to reach perfection should always be at the top of your list. Luckily for you, we’re here to make sure that list is actually full of the things they’re looking for, so read on to find out more.
They’re most likely going onto your website for one thing, to buy something you’re selling. The final process of that is the actual buying side of things, and going through the payment process often isn’t easy with some companies. It is slow, full of glitches, or even doesn’t save things properly in your shopping bag.
Bad e-commerce is one of the things that can drag a business down. We all know how annoying it can be to be slowed down right at the end of buying something. So getting this bit right is crucial.
E-commerce developers are going to be the solution to all of your problems in this area. They’ll be able to help streamline the process and make sure you’re making the most out of your website, and the e-commerce side of it. If you’re looking for inspiration, you can alway try out the payment methods of other companies to see what they’re doing different compared to you, and what bits you might like to use.
Some websites can just be so messed up you don’t know what is supposed to be where, or where you’re meant to look to find a particular item. Even silly things like one item being out of place can annoy some customers.
Have you ever been on a clothing website and seen a pair of jeans in the top section and thought, how did they get that so wrong? It is these types of comments that you don’t want people to be saying about your website.
Make sure your products and services are clear and easily accessible as well. The most common way is by having the categories listed in a bar across the top of the front page. It is easy to see. Within your categories, put your best products first to try and upsell them.
Follow A Theme
Your brand should already have a theme that you need to follow. Whatever colors are in your logo, make sure they’re on your website as well. People like to see consistency, and it also adds some professionalism to the website. Make sure the colors aren’t too bright though, it could head towards tacky. Try and include your logo on your website somewhere as well, it’ll help people associate your website with something and remember you better.