The science behind lead generation is simple, yet so many struggle with getting leads. People that set up affiliate websites or get involved in network marketing have one goal in mind: to generate as many leads as possible, and, of course, have them convert into paying customers and team members!
Search the Web, and you’ll come across hundreds of ways to make your site generate more leads than it is right now. In fact, you’ve probably read some of them here on this site!
The trouble with many affiliate marketers is that they don’t quite understand the science behind lead generation. They might get told to do certain changes in their content, but they don’t fully see why. Plus, they aren’t sure how those changes will make them better connect with their target audience.
In today’s article, we shall explore the science behind lead generation and how you can use that information to your advantage.
The impact of website design
Let’s start with the first thing anyone that visits your affiliate site will notice: the design. You might think that it doesn’t matter much; after all, people are only interested in the content, right? Well, actually you are wrong!
Website design is equally as important as the content on the site itself. You ever heard the saying “first impressions count”? Well, that applies to website design as well. Imagine you were comparing two retail stores; one looked well-organized and sleek, and the other resembled the aftermath of a hurricane. Which store would you feel more confident in visiting and spending your money?
Aside from the aesthetic value, your affiliate site’s design has to work on mobile devices too. So, if your landing pages only work on desktop screens, you can forget about maximizing your profit potential.
Another thing to consider is the quality of backlinks from high-quality sites you are likely to receive. Authoritative websites are more likely to link back to relevant content on your site if it looks reputable and not spammy.
There are numerous studies online that you can research which shows website performance impacts a person’s likelihood to click on a call-to-action button or link. No-one is going to wait for ages for a page to load, regardless of how interested they are in reading your website content.
All too often, affiliate marketers focus solely on the content of their site and forget about the hosting side of things. If you think that performance doesn’t matter, consider that Google places some weight on site speed when it comes to ranking a website.
You might think that giving your site visitors plenty of information and choices is more likely to make them convert. However, what you’ll find is that it often does the opposite! The term “decision paralysis” best applies here and is exactly what will happen if visitors get overloaded with information.
Landing pages and other content should focus on telling the visitor exactly what they want to find out. And, of course, they should easily give people the opportunity to buy or request more information on what your content is talking about.
As you can see, the science behind lead generation isn’t complicated. In fact, it’s much simpler than you may have anticipated!