Your website presence is vital to success online and should not be an afterthought. Many companies are guilty of believing that social media and advertising are the best marketing tools at their disposal. This is incorrect. Social media, and to a lesser extent advertising, should be support for your website, not the other way around.
Think of your website presence as the foundation from which all your other marketing approaches stem from. If it’s watertight, then the rest of your marketing strategy will fall into place. Below, we take a look at five ways you can make your website work for you.
Make the Content Stellar
There are no shortcuts when it comes to your content: it has to be good. It’s no longer enough just to fill your website with pages and hope some of them work; internet users are far too smart for that approach, and your company will suffer as a result.
For your website marketing to be effective, then you need to have content on your site that offers something to your visitors. Useful tips, how-to guides, and quality videos will attract people to your site. Don’t save all your best content for your Facebook and Twitter pages; have them on your site!
Your Website Presence Needs Google
A quality website is a start, but its effectiveness will be severely reduced if people aren’t able to find it. Whether you like it or not, your website needs Google (and the other search engines) if it’s going to bring as many people on board as possible.
To see how boosting your SEO rankings can help your site, take a read of these reviews of the hoth. You can’t trick Google any longer into indexing your site; only expert help and top-notch content can make sure your website is put in front of people’s eyes.
Is Your Website Presence Engaging?
Facebook doesn’t work because people post status updates, at least not anymore. It works because people share content they like with all their friends. The content spreads and spread, and reaches far beyond just the person who initially shared it.
This is what you need for your website. If you have great content, then give people the option to show it to their friends by having a social media sharing plugin installed at your site. It’s a simple way to engage your visitors, in a way that benefits both you and them; the ideal relationship!
Your website is a tool for your website, and as with any tool, you need to check that it’s working properly routinely. You have all the resources you need to monitor your website, so get monitoring. You’ll be able to see what pages work, what don’t, and the content that your visitors like best. All of this information will help you as you move forward.
An Extension of Your Brand
All in all, it’s important not to think of your website as the endpoint for your brand, but its starting point. Have your wider company culture in mind every step of the way, and you’ll have a powerful marketing tool that works for your online marketing efforts.